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Portman Group takes a hard line on hard seltzers

Published:  31 March, 2022

The Portman Group today issued updated guidance to drinks companies on the fast-growing hard seltzer category, after research found there is low understanding among consumers that the drink is alcoholic.

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US number one hard seltzer brand sets it sights on UK domination

Published:  15 May, 2020

White Claw, the brand which has ignited a seltzer storm in the US, is now looking to replicate its success across the pond.

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